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Crisis Products

16 January, 2014 (09:12) | General | By:

When someone wants to say that the crisis affects in minor measured to aesthetics than to other sectors sector, almost always puts me the same example, which increased sales of Red lipsticks in the crisis of 29. But what nobody tells me is which was the total evolution of the turnover of beauty products during that period, safe was dismal, as now. The crisis affects the vast majority of the population, have reduced consumption dramatically, either because we have lost our source of income, has been reduced or have the fear that in the near future we loose it. 5% Of the population that is not affected in any measure by the crisis, may not maintain the previous consumption level, for what went into the snake that bites its tail, crisis reduction of consumption more crisis. In the family economy, first cuts coming in the products or services that we consider expendable, and this section come beauty treatments that offer aesthetic centers. Cosmetic products if we consider them necessary, because they give us the feeling that we’re being careful, but the this feeling of lower cost products, offer it us equally global turnover of sector, are also reduced. Lack of funding is another cause of the drop in use of cosmetic treatments and plastic surgery.

In past time centers had the option to finance the treatment in comfortable quotas because they had negotiated funding with any of the banks that were customers, if cheaper treatments the client could lend your credit card hand, today these uses have virtually disappeared. Every crisis has positive points, in this sector, I consider that the profitability of this crisis is the following; a sieve is produced throughout the sector, both professionals and product manufacturers, only remaining the best and those who work for vocation. The price bubble, which swells enormously in good times in this sector has deflated. The author of this article is the distributor of a important laboratory of cosmetic products for beauty salons. It also sells and teaches the operation of apparatus for cosmetic treatments. Manages a blog of beauty that addresses these issues and manages an online store where it says all these professional products to the fingertips of the particular client.